Planeat – Nutrition
specialist
Scope
Brand Identity, Social media, Web design, Print.
My Role
Brand designer – I was behind whole branding from logo to print materials, social media. Close collaboration with the Marketing manager & developer
on the website.
What was the project about?
Planeat is a nutrition specialist with its own digital software. I was developing this brand for several years as a freelance designer. The project began with a logo, but as the company grew, it evolved into a comprehensive branding system. To support this growth, I developed a visual language built around shapes and illustrations. The core idea was to express organic structures through patterns, inspired by molecules and cells as the fundamental units of micro- and macronutrients.
The overall visual style is simple and clean, referencing medicine and science, while hand-drawn illustrations add contrast and life. This human touch brings warmth to the identity, helping to build trust and a more playful, approachable tone — especially important for communication on social media.
