Union – Insurance
web survey
Scope
UX/UI design.
My Role
Visual designer.
What was the project about?
Union Health Insurance Company requested a redesign of its electronic form for new customer registration. The primary goal was to increase the percentage of successfully completed applications and reduce the number of users abandoning the form.
I collaborated on this project with a content designer and a UX designer. My role was to improve the overall customer experience by applying a clearer and more refined UI.
The new visual approach is based on collapsible tiles that users can expand or minimize as needed, improving readability and focus throughout the form. Subtle animations were also used to create a more human and enjoyable experience.
