Planeat

POSITION: Brand Designer
CLIENT: planeat.sk

Planeat is a professional nutrition web application built with this high level of personalization in mind. The data and the preferences of your client or patient are taken into account following guidelines designed by top medical, nutrition and research experts. The result for you and your client or patient is a fully and truly personalized nutrition plan with tailored recommendations.

The Logo is created in an organic style. It is a combination of elements such as a planet, brain, and tree with leave. Main idea is that by changing your small eating habits you can improve your healthy eating. Habits are usualy created by neural links, so I made this neural net and used it for pattern. It also has this organic feeling which keeps style with planeat logotyp.

The main tool of Planet is the desktop calculator which counts your calories & macronutrients based on your energetic income. By choosing the typeface Aileron I wanted to bring geometric simplicity to text and make a contrast to organic structures.

Illustrations created for Planeat have this dynamic stroke which sometimes looks like it's made rough. I wanted to bring to the whole science thing some warm human element. Illustrations were used in social media communication as well.

In the whole branding process, there was a custom-made website & data visualization of your daily eating habits. A4 document with recipes on how to improve your eating diet to reach set goals.